Do you want to significantly change the Search Engine Optimization of your site? You’ve made the right stop. To maintain good search engine practices, you have to learn effective steps and do away with laxities and mistakes of the past. You have to pick content-focused strategies and other necessary tactics.

Below are some of the advanced ways to improve your site’s SEO:

1. Be strategic with keywords

Top-notch keyword research determines the success of your search engine optimization campaign. Ensure that keyword and keyword phrases are specific, easy, and conversational. Make thorough research to discover the #1 search engine ranking in your niche. Post amazing content and insert the keywords, naturally.

2. Be original

Originality is important in SEO. Avoid duplicating content or using similar text for different URLs. In your search engine campaign, avoid republishing content from other sites. You can also check the originality of your articles or posts with tools like Copyscape.

3. Strategically adjust internal and navigation links

The structure of your site’s navigation determines the ranking of the website’s page. Understand that the more a page has links on your website, the higher it will rank in search engines. More often than not, business owners and SEO experienced individuals have little or no idea about the structure of their internal link flow. For this reason, they are usually perplexed to see that unimportant pages hold the bulk of their site’s PageRank flow. To optimize the navigation, PageRank flow, and internal link structure, do well to improve these elements by using relevant tools like Screaming Frog or SiteLiner.

4. Optimize on-site elements

It’s important to know that title tags are still relevant in SEO. Although the influence of meta descriptions has dropped in the ranking algorithm you can use them to market by creating eye-catching copies that will fetch clicks. Add meta description and title tags on each page. To optimize them for search engine relevance, avoid too long or short descriptions and titles.

5. Optimize the load speed of your site

A site’s load speed influences the conversion of your visitors to customers. Per a research conducted by Amazon, a second increase in the speed rate of page-load speed could cost the company about $1.6 billion loss in sales per year. Another study shows that 40 percent of a website’s visitors leave when it loads for more than three seconds. Use tools like Pingdom to check load time and identify the issues.

There you have it! You can advance the level of your website on search engines with the steps listed above. Be original and natural!