3 Common Mistakes to Avoid When Advertising Houses for Sale
Are you thinking about putting your house up for sale?
One of the biggest real estate myths is that beautiful homes sell themselves. This couldn’t be further from the truth- no matter how nice or centrally-located your home is, you still need to advertise it well to make a sell.
Before you put your house on the market, it’s essential to be aware of the advertising mistakes you need to avoid. Read on to learn about the top mistakes to avoid when advertising houses for sale.
1. Using Low-Quality Photos
The saying “a picture says a thousand words” couldn’t hold truer than when selling a home.
If you’re not posting high-quality photos when advertising your home, people aren’t going to be interested in it. Not a professional photographer? Don’t sweat it.
There are photographers who specialize in real estate photoshoots and will know just what to do to make your home look its best. Before you have the photoshoot, make sure your home is in spotless condition.
The cleaner and less personal your home is in photos, the more buyers can imagine themselves living there.
2. Forgetting to Create a Strong Online Presence
If you hire a real estate agent (which you definitely should), then they’ll list your home on the MLS (Multiple Listing Services). The MLS is a private database that is created, maintained, and paid for by real estate agents.
If you don’t work with a real estate agent, you don’t get to list your house on the MLS or view other homes on the site. This can give you an advantage over the competition, as some buyers exclusively use the MLS to shop for their homes.
However, you shouldn’t limit your online presence to the MLS. You should also be listing your home on other major real estate listing sites and apps such as Zillow, Trulia, Realtor, and Homesnap.
And, don’t forget to put the word out there on social media as well- just be careful about the details you share about your home for safety reasons. You can also check out We Buy Houses if you’re interested in selling your home as-is.
3. Write a Poor Description
Great real estate photos don’t mean anything if they’re not followed up with a strong listing description. A well-crafted description should serve as a highlight reel for what your home has to offer, including any perks that come with living in your location.
If your home borders a golf course or is conveniently located near top-ranked schools, make sure that goes in the listing description. And, while you don’t want your listing description to turn into a laundry list of flaws, you should be honest about any issues upfront.
The last thing you want is to blindside buyers when they show up to tour your home. You’re going to have to end up disclosing the negatives eventually, so you might as well get that information out there right away.
Advertising Houses for Sale: Time to Get Started
Now that you have these tips for advertising houses for sale, it’s time to get started. With the above advice in mind, you should have no problem gaining interest from buyers.
You can check back in with our site for more real estate-related news and tips.